Competent marketer, manager and strategist since 1996
Sylvia Cintron is the Vice President of Marketing of Forward Air. Originally from San Juan, Puerto Rico, Cintron is a seasoned marketer experienced in growth, ROI, and innovation in fast-paced corporate and agency environments. With over 25 years of experience, she has navigated the sales and marketing space for B2B, B2C, and nonprofit organizations. Cintron has developed a career applying her marketing skills by commanding teams of many shapes and sizes while leading a myriad of equally diverse marketing strategies. She's always looking for ways to grow and mentor the teams she works with to help people advance their careers and expand their horizons.
As for her leadership style, Cintron leads with a singular energy heard and felt throughout the halls of Forward. She inspires teammates to generate their best work by elevating her teams with heartfelt passion and dedication. Cintron is uniquely committed to helping younger, next-generation employees connect to the industry and their role in advancing it. This passion has resulted in the significant expansion of her department, which has nearly doubled since 2021, with mostly millennial and Generation Z employees. She stands firmly by "The Four M's," her breakdown of the definition of successful relationships:
Manage
Mentor
Motivate
Measure/monitor
Message (Bonus)
Cintron excels in developing and delivering results-driven strategic frameworks aligning the brand with segmentation, competitive analysis/market intelligence, prospecting, lead generation, and product and market development. She sees herself as a facilitator who encourages teamwork and developing partnerships. She is well-known for collaborating with cross-functional teams, clients, and executives to provide leadership and direction for marketing functions/execution.
Contact
sylviacintron@gmail.com
Areas of Expertise
Results Oriented
Increased conversion by 37% within nine months by identifying optimization opportunities with a partner and strategically placing banner ads and
content campaigns on a leading online shopping site. Increased qualified web traffic by 55% by implementing a ping-post technology solution to drive better-qualified customer campaigns.
Attitude
Sylvia has a positive attitude that consistently motivates and uplifts those around her. She regularly encourages team members to produce the best work possible and deliver for clients. She is knowledgeable, caring, and patient and is always willing to take the time to help others succeed. Her varied set of marketing and interpersonal skills would make her an asset to any organization.
Multi-channel marketing
By implementing a B2C campaign using Affiliate Marketing, Click-To-Call, Content Marketing, Display, Email, Lead Generation, Partner
Marketing, PPC, Retargeting, SEO, and SMS an advertiser in the financial space experienced an increase in transaction dollars by 199% and decreased CPA by 26%.
Social involvement
Sylvia has a passion for philanthropy and has been involved in a variety of non-profits. Most recently, she was elected Board member of the Chattanooga Ballet Company, VP of Communication of the Board of Directors of the Chattanooga International Business Council of the Chamber of Commerce and International Ambassador/Multicultural Achiever.
Mentor and leader
Sylvia is a great leader who understands how to rally the team, provide a holistic view to goals, and mentor people to grow in their careers and understanding of the business world. She is the type of manager that develops staff's skills and always looks for excellence in order to meet company's goals.
Relationship builder
Sylvia is well-known by her peers, co-workers, and friends for her kindness and quick wit. She firmly stands by The Four ‘M’s, her very own breakdown of the definition of successful relationships: Monitor, Motivate, Manage, and Mentor. Sylvia is a lifelong student and teacher, and makes it her personal mission to mentor those around her to success in life and career.
“There Are No Secrets of Success, It Is The Result of Preparation, Hard Work And Learning From Failures...”
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