Competent Marketer, Manager, and Strategist since 1996
With over 25 years of experience, Sylvia Cintron is a seasoned marketing leader driven by a desire to create lasting impact through building high-performing teams and developing innovative strategic plans. Her expertise spans B2B and B2C sectors, consistently delivering significant ROI and driving growth in fast-paced environments.
Her career began in San Juan, Puerto Rico, where she spent a decade in B2B advertising sales, managing strategic projects and key accounts for major advertisers like L'Oréal, Walgreens, Sears, Anheuser-Busch, and Medalla Light. A pivotal achievement was developing a multi-channel promotional initiative for Medalla Light with Maxim, which became the most significant contract at the time and launched Ana Delia De Iturrondo’s international fitness modeling career.
Relocating to Tennessee, she expanded her experience by launching Chattanooga Style, a local lifestyle magazine, where she led sales, operations, and publishing. She implemented marketing strategies that achieved 25,000 circulation and surpassed annual sales goals by the second edition. Recognizing the importance of digital marketing, she joined Area203, where she led a media team of 50 in Chattanooga and San José, Costa Rica. As Director of the Media team, she orchestrated omnichannel B2C campaigns, resulting in a 199% increase in customer transaction value and a 26% reduction in cost per acquisition (CPA). This success was underpinned by her "Four M's" managerial philosophy: Manage, Mentor, Motivate, and Measure/Monitor.
Her proven ability to manage financial marketing budgets and strategies led to her role as Marketing Director for Credit Corp. She drove an 18% year-over-year revenue increase while decreasing media spending by 22%, resulting in a 51% increase in revenue per media dollar. She also spearheaded a website redesign, achieving a 32% improvement in organic search rankings and a 16% reduction in bounce rates.
Sylvia architected and executed the digital transformation strategy for Kenco's 3PL brand. By establishing a dedicated in-house Lead Generation Department, she delivered tangible results: a 10% year-over-year sales increase, an 18% boost in social media engagement, a 16% rise in blog readership, and a 78% growth in the organization's industry awards pipeline, demonstrating exceptional leadership and a commitment to measurable success within the first year.
In her role as VP of Marketing and Communications at Forward Air, she directed a multifaceted department focused on customer acquisition, branding, and strategic communications. Leveraging a thorough transportation market analysis, she developed and implemented effective go-to-market strategies. Her leadership yielded substantial results, including an 18% surge in social media shares, a 32% reduction in website bounce rates (translating to over $4 million in online quoting value), a 63% increase in marketing-driven sales, and a 57% rise in qualified leads.
She leads with passion and dedication, empowering teams to achieve their best work through collaborative environments. Her commitment to developing future marketers is matched by her unwavering focus on delivering results-driven strategic frameworks. These frameworks not only align brands with market needs but also create a lasting impact across brand development, business growth, team knowledge, and market footprint.
Contact
sylviacintron@gmail.com
Articles
Areas of Expertise
Results Oriented
Increased conversion by 37% within nine months by identifying optimization opportunities with a partner and strategically placing banner ads and
content campaigns on a leading online shopping site. Increased qualified web traffic by 55% by implementing a ping-post technology solution to drive better-qualified customer campaigns.
Attitude
Sylvia has a positive attitude that consistently motivates and uplifts those around her. She regularly encourages team members to produce the best work possible and deliver for clients. She is knowledgeable, caring, and patient and is always willing to take the time to help others succeed. Her varied set of marketing and interpersonal skills would make her an asset to any organization.
Multi-channel marketing
By implementing a B2C campaign using Affiliate Marketing, Click-To-Call, Content Marketing, Display, Email, Lead Generation, Partner
Marketing, PPC, Retargeting, SEO, and SMS an advertiser in the financial space experienced an increase in transaction dollars by 199% and decreased CPA by 26%.
Social involvement
Sylvia has a passion for philanthropy and has been involved in a variety of non-profits. Most recently, she was elected Board member of the Chattanooga Ballet Company, VP of Communication of the Board of Directors of the Chattanooga International Business Council of the Chamber of Commerce and International Ambassador/Multicultural Achiever.
Mentor and leader
Sylvia is a great leader who understands how to rally the team, provide a holistic view to goals, and mentor people to grow in their careers and understanding of the business world. She is the type of manager that develops staff's skills and always looks for excellence in order to meet company's goals.
Relationship builder
Sylvia is well-known by her peers, co-workers, and friends for her kindness and quick wit. She firmly stands by The Four ‘M’s, her very own breakdown of the definition of successful relationships: Monitor, Motivate, Manage, and Mentor. Sylvia is a lifelong student and teacher, and makes it her personal mission to mentor those around her to success in life and career.
“There Are No Secrets of Success, It Is The Result of Preparation, Hard Work And Learning From Failures...”
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